EA SPORTS teams up with The Mill to create a film of epic proportions

Work July 3, 2020

EA SPORTS has launched an new adrenaline fueled brand film in collaboration with The Mill. In it, we explore the powerful feelings evoked by football — from the emotional charge of 60,000 fans singing your name, to those heart-pounding seconds at the penalty spot.

Premiering at EA Play — a live streamed event that allows fans to engage with their favorite games — Feel Next Level, concepted by The Mill’s Tom Dibb and directed by The Mill’s Carl Addy’, showcases EA SPORTS intentions for the next generation of gaming and encompasses both the FIFA and Madden franchises.

Creatively developed in partnership with EA SPORTS and produced entirely under COVID-19 restrictions, the film draws on a broad spectrum of archive and purpose-built media, from gameplay cutaways and intimate fan footage to bespoke CGI and design elements. These contrasting components are blended together in a bold film designed to bring fans into the world of EA SPORTS.

You can view the full list of credits here and get in touch with our teams via hellolondon@themill.com.