After introducing a campaign around the idea that a company that moves people is asking you not to move during the coronavirus pandemic, Uber has unveiled the next step in its marketing communications initiative with a film titled “Thank You For Not Riding.”
To make this piece, Uber partnered with Wieden+Kennedy and PRETTYBIRD to put a call out to filmmakers from all around the world. The idea was to have those stuck-at-home filmmakers document their new reality, as they find creative ways of living their lives in the current world, entertaining their families, and schooling restless children. Along with the worry and frustration, they’re also experiencing amazing moments of reflection, laughter, and play.
These filmmakers, and everyone else who stays at home, makes it easier for those who can’t. Together we know we can make a difference.
Working remotely, Mill Colourist Matt Osborne added a vibrant colour grade to complement the diverse shots.