Brief
For the launch of their highly-anticipated augmented reality headset, Magic Leap sought to create a musical AR experience in partnership with musicians Sigur Rós that showcased the best of Magic Leap’s proprietary technology.
Approach
At its best, augmented reality is nothing short of magic - it seamlessly blends the real and the virtual to create impossible hallucinations that inspire awe and play. To create such an experience for this Magic Leap launch experience, our immersive experience studio was invited to be an early access development partner and provided support on Tónandi, an interactive music experience from Sigur Rós and Magic Leap Studios.
Impact
An award-winning alternate reality experience that re-imagines musical interaction and the ways we can augment the world around us.
