Brief
After crafting a CGI brand mascot for HPE’s ‘Tame The Monster’ campaign, we were tasked with creating a live experience featuring ‘Glitchy’ the brand’s furry mascot, for their Discover conference in Las Vegas.
Approach
We didn’t just want to create a series of pre-rendered animated films – we wanted to provide an interactive element to the character, enabling people to truly interact with HPE’s brand mascot in a way they hadn’t before. We chose to use Mill Mascot – The Mill’s proprietary animation system that allows characters to be puppeteered or performed LIVE and in real-time.
Impact
The use of Mill Mascot allowed us to generate three interactive elements for the HPE Discover conference, including a live animated interaction during the Keynote speech, an interactive booth that allowed HPE Customers and attendees to play games with Glitchy, and a second booth that allowed attendees to puppeteer Glitchy for themselves.