Brief
In this film, we embarked on the challenge of creating a transformative office space that evolves alongside the dynamic nature of modern business. The objective of our campaign was to convey continuous adaptability, exemplified by the office space transforming around our central business figure.
Approach
To achieve this, we implemented a range of innovative techniques, each contributing to the seamless and captivating visual narrative. Much of the action was achieved through meticulous object removal and reintroduction, showcasing our attention to detail.
The tumbling hallway was constructed using a combination of rotating practical camera footage and stills of set pieces, resulting in a visually compelling sequence. The skyline shots, initially captured as practical plates, underwent extensive alterations to showcase our hero building while avoiding legal clearances. We introduced fluctuations in the sky, lighting, shadows, and reflections to infuse the shots with lifelike realism. As our building is in constant motion, we meticulously animated shadows throughout the office, enhancing the overall sense of dynamism.
2D Lead, David Piombino
The connection between office and work-from-home environments was carefully pre-vised to align overhead cameras and focal length. The staircase, a full 3D build, allowed for auditioning various animation options before settling on a staggered version, utilizing backroom lighting for dramatic effect. Originally not intended as a VFX shot, the 3D stair animation was repurposed by re-projecting the plate onto it.
Primitive rectangles were employed to align the view of our containership, with stock footage projected onto them to achieve the proper perspective. The ocean containers were projected onto a card, simulating the observation deck glass. Inside the office, a clean-painted environment provided a backdrop for isolated object reintroduction through animation. The staircase, backwall, and pillars were seamlessly replaced with their 3D animated counterparts.
The boardroom scene was crafted through parallaxing matte paintings, animated shadows, and extensive rotoscoping, resulting in a visually rich and dynamic composition.
2D Lead, David Piombino
