Brief
We were commissioned to provide VFX and colour grade on Burberry’s 2020 ‘Festive’ campaign that celebrates the brand’s history, as the dancers brave an ice storm, dressed in weatherproof clothing inspired by the founder, Thomas Burberry’s iconic collections.
Approach
Using The Mill/MPC’s latest technology together with machine learning, our world-class CGI team crafted a snowstorm where giant ice blocks fell from the sky while the dancers interacted to outmanoeuvre the chaotic weather with graceful ease.
Our Creative Director of Colour, Matthieu Toullett, provided the award-winning grade to enhance the richness and depth in cinematic quality.
Impact
Burberry ‘Festive’ is the most awarded project in The Mill/MPC history, winning over 16 accolades for colour and visual effects alone. The Christmas commercial received a Gold Cannes Lion for Colour Grade with Matthieu awarded Bronze for Best Colourist at Creative Circle Awards for his work on the project. The film picked up a VES Award for Outstanding Compositing In A Commercial, a Yellow and Graphite D&AD Pencil for Visual Effects and Compositing, a Silver Cannes Lions for Visual Effects, a Silver Clio Award for Visual Effects and a Grand LIA Award for Post-Production/Production
‘Festive’ was voted Televisual’s Number 1 Commercial of 2020, was featured in the Creative Review Annual for Best Visual Effects and won a Grand Prix Honor at The Gerety Awards. This showstopper was also covered extensively within the media, with features including Vogue, Campaign, Creative Review Ad Week.