Brief
We worked with 215 McCann to provide a huge-scale of VFX on Xbox’s Series X global launch campaign. The film features Daniel Kaluuya (Get Out, Black Panther) transformed into CGI as he falls through a thrilling adventure dream world, gradually gaining control and power within it.
Approach
Using the very latest techniques together with 4D facial capture, we were able to bring the fantastical elements to life and recreate Daniel as a digital human with his own face and body movements, grooming techniques for hair and realistic cloth simulation for his clothes. We joined forces with talent from our Academy Award-winning Film team, working together to concept the creative range and six different environments.
Unreal Engine allowed us to visualise the whole film and provide Ian Pons Jewell and Xbox with a high quality and highly interactive previsualization process.
Impact
The film was recognised at the Shots Awards, The Americas and the AEAF Awards, winning the Silver and Bronze awards for Visual Effects and was nominated for a VES Award for Outstanding Visual Effects. Since launched, the campaign has had over 1 million views on YouTube and was covered extensively within the media, with features including Ad Week, The Drum and Shoot.