Castorama, the DIY, gardening, and home improvement brand, is celebrating its 55th anniversary this year. On this occasion, the brand reaffirms its eco-responsible values and its proximity to its customers with a new campaign highlighting its two favorite mascots: the beavers!
In this new campaign, directed by Hugues de la Brosse (BIrth) and conceived by Publicis Conseil, The Mill Paris team has once again been contacted to create photorealistic CG beavers. While in the previous campaign humans drew inspiration from the beavers, this time it's the beavers who are inspired by humans, particularly for laying parquet flooring!
Rediscover the previous campaign here and get more details on the creation of the CG animals with Damien Canameras, VFX Supervisor, Marion Respaud, Groom Artist, and Richard Rampaly, Lighting, and Compositing artist.