Tuesday, December 06, 2011
Google has revealed the list of the most popular commercials as
viewed on YouTube in the UK this year, and we are thrilled that T-Mobile's spoof 'Royal
Wedding' viral and Google Chrome's 'Jamal Edwards' spot take first
and second place, respectively!
We worked alongside Saatchi & Saatchi and director Chris
Palmer on T-Mobile's spoof of the Royal Wedding which featured
Prince William and Kate Middleton lookalikes making a spectacular
trip down the aisle. The video has now been viewed
approximately 24,485,000 times globally since it launched in
April.
Produced by our Mill Studio team and directed by our very own Carl
Addy and PK for BBH London, the Google Chrome ad featuring Jamal
Edwards is the second-most-popular spot, according to the
video-sharing site.
Other brands whose adverts made the top 10 include Volkswagen,
Asos, Listerine, John Lewis, Kia, Twinings, Flora and Nokia.
Dara Nasr, industry head of display for YouTube UK said 2011 had
been "a bumper year" for online video advertising, adding:
"Advertisers are increasingly taking advantage of the social nature
of online video by creating ads that are likely to be shared, liked
and commented on."
Visit Brand Republic to watch
the full list of winning commercials.
The 10 most popular ads on YouTube in the UK this
year:
1. T-Mobile, 'The T-Mobile Royal Wedding' by Saatchi &
Saatchi, production Gorgeous
2. Google Chrome, 'Jamal Edwards' by BBH, production The
Mill
3. Asos, 'The Asos Urban Tour of London Preview' by BBH,
production Stink Digital
4. Volkswagen, 'The Force' by Deutsch USA
5. Listerine, 'Listering Mouth vs. Life' by JWT
6. Kia, 'The New Kia Picanto' by David & Goliath
7. John Lewis, John Lewis Christmas Ad 2011 ('The Long Wait') by
Adam & Eve
8. Twinings, 'Gets back to you' by Abbott Mead Vickers BBDO
9. Flora, 'Flora Cuisine Vernon and Gladys introduce a new way to
cook' by DDB UK
10. Nokia, 'Nokia N8 Pink Freedom' by Wieden+ Kennedy, US
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