Myoshka reworks D&AD in the Power of Yellow
Thursday, December 06, 2012
You may remember the dazzling work Myoshka aka Director PK
created for Maharishi earlier this
year and now he has taken on an entirely different challenge in
adapting his unique optical artwork for the fantastic D&AD annual
I caught up with Myoshka to pick his geometric brains about the
power of yellow…
Tell me about the Power of Yellow?
It's a campaign for D&AD annual Student
Awards for 2013. I was commissioned to adapt my optical artwork
as static and animated versions for the project. With D&AD
being the benchmark for the industry I work in, I was thrilled to
be given the opportunity to create artwork introduces this legacy
to a new generation of thinkers, visual artists, communicators and
How did you get involved in the project?
Lu Howlett the art buyer from Brothers & Sisters approached me after
seeing my optical art.
Will you be viewing the student awards
If I'm asked perhaps, but this was more about my work as an artist
than the work I do in advertising, or my opinions about it!
How did you approach the project?
With squinted eyes and without the aid of my glasses.
Your style is always entirely unique, but what specific
inspiration did you draw from for the final design?
I try to develop styles that are suited to the client and project
when in a commercial environment. This particular project had more
of 'me' in it than most as it was a commission - optical art is a
passion for me. This specific piece was inspired by Bridget Riley's
- 'Blaze', a personal favourite of mine. It was
fun to put my 'spin' on it with modern technology and to put it in
Your work is often monochrome, how was it incorporating
such a bold colour? Did it alter the creative
It was sunny to work on..! There were some considerations but this
was all about the optics - yellow and black do the trick
What is coming up for Myoshka in 2013?
Bigger. Better. The murals and public art is going to be the work
I'm really most looking forward to doing.
I'm continuing to work with Maharishi as guest artist on the
clothing lines and have my own products that are being developed at
the moment. There's a book, another show, more tattoos. It's going
to be a busy year. And that's without my day job at The Mill.
Thanks so much Myoshka/PK for this insight. Word has it, that
after the first batch of Myoshka designed Student Awards 2013
posters were printed and distributed to the a college, the artwork
proved so popular that a number of posters were instantly swiped by
Next on Myoshka's mural mission is a 5m installation at AKQA's
London HQ, more on this to come…