March 7th, 2014

What do Keith Lemon, John Prescott, Kaiser Chiefs frontman Ricky Wilson, Dermot O'Leary and Morph have in common? None of them are wearing underwear today...

Today men and woman across the UK are taking to the streets sans underwear and instead wearing a blue sticker as part of the Balls Out challenge to raise money for Male Cancer Awareness.

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Started 9 years ago by Patrick Cox, Male Cancer Awareness aims to educate men and their partners about the importance of early detection and hopes to build a culture where embarrassment does not prevent them from addressing problems with intimate parts of their body.

Teaming up with Danny Brooke-Taylor and the team from London based agency Lucky Generals, they created this fully integrated campaign, which has seen great success and has gained the support of thousands, including some very familiar faces such as Keith Lemon, John Prescott, Jeremy Kyle and Ricky Wilson.

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The charity aims to build the same level of awareness as such charity peers, Movember, Comic Relief and Children in Need, and after the success of their latest campaign, it wont be long until Go Commando is a household name.

Our Charity Logos 3

The Mill were thrilled to collaborate with Lucky Generals and director Chris Turner from Hungryman for this worthy cause working closely to create this 30” campaign spot and needless to say, we’re all going commando today!

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Follow @Mcac_Charity on twitter and use the #GoCommando hashtag