May 1st, 2014

Mill+ recently embarked on their first fully CG animated spot for Cif, starring the one and only Sleeping Beauty in a dark fairytale for the brand's latest product.

The Mill+ team designed and created all of the characters and environments in the fully CG animated fairytale ad to produce a spot with a dark and surreal flavor, starting in a dimly lit tower before finishing in a bright, clean and crisp world. The spot is narrated by Michael Gambon and shows how Sleeping Beauty retained her beauty and shine with the help of new Cif floor cleaner.

We take a look behind the scenes with director Jamie Lancaster and lead art director Jimmy Kiddel to see how the project came to fruition in the video below. See a full list of credits here.