Nike Direct and Art+Commerce director Tim Richardson worked with The Mill to create the fierce spot 'Vapor,' Nike's introduction to the new 'untouchable' cleat.
'Vapor' features the unique materials used to create the cleat. The fabric was made from Nike Flyknit, which used five recycled plastic bottles per shoe, paired with a gleaming carbon fiber plating. The film is a dramatic reimagining of the threading and binding of the cleat, from microscopic detail to turf-kicking glory.
Nike Vapor Untouchable Speed