Mill+ was asked to create a graphics package presenting 'The Best of Motionographer 2015,' a showcase of hand-picked work from the past year. 'The Best of Motionographer' was screened to an audience of 1,200 industry professionals on multiple screens throughout the venue and will be shown again to thousands of creatives at the Sónar Festival
in Barcelona this June before going online for the world to see.
Director Aran Quinn conceptualized and created six whimsical, muscle-flexing body-builder characters for the main titles. The concept was to showcase hard-working characters during a workout to represent the hard-working teams that were behind the incredible work featured in 'The Best of Motionographer.'
The characters lift weights and jump rope alongside clever sound effects. Aran added small details like swinging nipple rings and squeezing glutes for surprising character traits.
The team animated frame by frame for a cel animation effect. Each movement was imbued with a boiling, bubbling effect in keeping with the hand-drawn look of the spot. A wide set watercolor brush tool was used for a charming take on the skin texture. Mill+ artists used a delicate color palette of soft pinks and blues to counter the tough weight lifting cast.
With an open brief, the end piece was an exceptional opportunity for the Mill+ artists to stretch their talent, imagination and create a unique piece to feature their artistic capabilities.