Hosted by rapper LL Cool J with commentary by model Chrissy Teigen, the show features A-list celebrities going head to head in an epic contest of lip-synching performances, paired with killer dance moves and outrageous surprises.
Mill+ collaborator Rob Roth led the team to find a perfect, GIF inspired introduction- capturing the the energy of the show and engulfing the audience into the lip sync battle. It combines high and low tech elements, to create old school, vinyl inspired aesthetics.
A unique title sequence was created for each episode to keep viewers engaged from the start. Each celebrity singing during the current episode is highlighted during the unique title sequence, dancing and lip-synching to the show's theme song "20th Century Boy" by T.Rex.
Celebrity photographer Peter Yang took short 'burst' photographs in quick succession for each sequence, capturing the spontaneity, playfulness and competitiveness of each celebrity. The images were then stitched together in the vein of an animated GIF, to combine the upscale images with a commonly seen format.
Show bumpers feature the stars dancing on top of multiple color block versions of themselves, keeping the performance going. The titles and color scheme are modern and fun, mixing pops of color with dark contrasts.
The end result is an immersive mix of visuals including recognizable celebrities dancing and playing, encouraging the viewer to stay tuned for the next 'did that really happen!' moment.