Fighting your food instincts and not having that delicious dessert is a thing of the past. In a hilarious way Saatchi & Saatchi and Mill+ make great white sharks relatable in Fiber One's ‘Don’t Fight Your Instincts’. When it comes to food everyone has one thing in common: the urge to have more.
Led by Mill+ Director Steve Beck, the Mill+ team created this fully CG underwater scene, along with two sharks trying to snack less. The challenge was to create believable moving bodies while simultaneously applying an exaggerated personality and humor to the animation. Steve explains, 'We worked closely with the team at Saatchi & Saatchi to bring the vision to life. We wanted to re-create the presence of real life large sharks and the weight of the water around them, even though they act like an old married couple with human characteristics. The final result speaks for itself, I laugh again every time I see it, the characters are so entertaining!'
Don’t fight your killer instincts, go on, have your cake and eat it too!
VP Executive Producer: Bruce Andreini
Global Creative Directors: Luca Lorenzini, Luca Pannese
Creative Director: James Tucker
Associate Creative Director: Paul Spelman
Senior Copywriter: Rees Steel
Director of Content: John Doris
Director: Steve Beck
Executive Producer: Zu Al-‐Kadiri
Character Design: Tim Haldeen
VFX & Design
VFX & Design: The Mill
VFX Producer: Rachael Trillo
Production Coordinator: Katya Pavlova
2D Lead Artists: Ilia Mokhtareizadeh, Alex Dreiblatt
3D Lead Artist: Andres Eguiguren
2D Artist: Nathan Kane
3D Artists: Edward Shires, Alex Allain, Taylor Cook, Xuan Seifert, Billy Jang, Etienne Gaulupeau, Ivan Joy, Adam Dewhirst, Joshua Merck, Jimmy Gass