with a room you can ride, powered by a real-time game engine experience and a
hacked pressure sensitive controller.
Emerging Technology, VFX and Mill+ groups worked in collaboration with Spinifex Group U.S
to craft a beachfront skate park simulation in a custom-built surround video
cave. The real-time experience puts users in a visually & aurally dynamic
environment as they drop into a quarter pipe and carve in bowls of the Lexus
Co-creative director Westley Sarokin comments, “It’s more than a game. More
than a film. More than a ride. We’ve blended them together to create an
experience that induces wonder and play, transporting people to an enormously
rare and playful experience.
He adds, “Realtime
environments are a lot of fun to work with and we felt this was the perfect
project, making the Lexus virtual Hoverboard an experience that anyone could
walk away from feeling totally exhilarated.”
Users start the experience by standing on a pressure-sensitive controller that
monitors the user’s weight distribution. Speed and orientation of the
Hoverboard ride through the virtual skate park are affected as the user leans
forward, back, or side-to-side on a hardware hacked physical board.
The hyper real skate park and surrounds were crafted in Epic Games’ Unreal
Engine, and custom software was written by The Mill to distribute synchronized
content across all 18 HD screens in the video cave at 60 frames per
second. Event-based spatial audio was created and integrated into Unreal
by Apollo Studios.
A multiple camera system set up within the experience captures each user’s
unique ride, allowing them to save and socially share a 15 second movie of
their personal Lexus Hoverboard experience, using the hash tags #Lexus and
#Hoverboard. The Mill’s custom video capture system runs on TouchDesigner, that
communicates with both Unreal and iOS devices for user queue and start of
experience, as well as manages realtime colour correction and editing.
Immerse yourself in Lexus Slide and have your very own digital hoverboard