The bright and bold visuals, promoting Annie Mac’s upcoming tour, feature multi-layered kaleidoscopic images creating a colourful and summery title design.
Mill 2D Lead Artist Kwok Fung Lam explains, 'The team had great fun coming up with surreal designs and compositions using the original footage taken by Filmawi Efrem and Esrael Alem of Annie in action.
The layout of the images on screen was taken into careful consideration, as we knew the animations would play out on huge screens behind and in front of Annie as she played.
The brief was to make the clips appear weird and wonderful but also playful and fun. The colours needed to be big, bold and punchy. This gave us scope to create some wonderful explosive effects alongside the looping footage of the props and Annie’s eyes and mouth.'