The spot sees a young woman taken on a whirlwind journey through a series of exciting holiday adventures, shifting quickly from one extreme to another, a beach getaway, to a water sports trip, a snowy location, to a market scene, all seemingly taking place under the roof of a single aeroplane garage.
The fast paced ad is filled with dynamic VFX features, including a rollercoaster ride through a number of staged scenes that appear to move seamlessly from one into the other.
Mill Shoot Supervisor Francois Roisin explains, "Collaborating with CANADA is always a fun and exciting journey.
When working with directors who have such a playful style, but also a keen eye for detail, you have to follow the same lead for the treatment of the visual effects. They have to seamlessly integrate with the images shot on set to help tell the story."
The purpose of the ad, to promote easyJet’s new, super low fares, is explored through fun imagery which plays with visual perspective, creating a truly feel-good spot. The giant beach ball, supersized Minitel-like computer and numerous other parts of the set were extended and enhanced in the edit with some elements, such as the computer machine, being created entirely in CG.
Mill Executive Producer Alex Fitzgerald states, ‘Working alongside VCCP & CANADA was an absolute pleasure. The easyJet project is a fantastic example of the entire team pulling together in order to get the absolute most out of a great idea.’
Mill Colourist James Bamford explains how the final look of the spot was achieved in the grade, "We went for a naturalistic approach whilst paying particular attention to maintaining the richness of colour in the flower man allowing him to stand out but not take over. The tricky part of this grade was making the transitions seamless throughout the different scenes, which involved key framing.”