spot sees a young woman taken on a whirlwind journey through a series of
exciting holiday adventures, shifting quickly from one extreme to another, a
beach getaway, to a water sports trip, a snowy location, to a market scene, all
seemingly taking place under the roof of a single aeroplane garage.
fast paced ad is filled with dynamic VFX features, including a rollercoaster
ride through a number of staged scenes that appear to move seamlessly from one
into the other.
Shoot Supervisor Francois Roisin explains, "Collaborating
with CANADA is always a fun and exciting journey.
When working with directors who have such a playful
style, but also a keen eye for detail, you have to follow the same lead for the
treatment of the visual effects. They have to seamlessly integrate with the
images shot on set to help tell the story."
purpose of the ad, to promote easyJet’s new, super low fares, is explored
through fun imagery which plays with visual perspective, creating a truly feel-good
spot. The giant beach ball, supersized Minitel-like computer and numerous other
parts of the set were extended and enhanced in the edit with some elements,
such as the computer machine, being created entirely in CG.
Executive Producer Alex Fitzgerald states, ‘Working alongside VCCP & CANADA
was an absolute pleasure. The easyJet project is a fantastic example of the
entire team pulling together in order to get the absolute most out of a great
Mill Colourist James Bamford explains how the final
look of the spot was achieved in the grade, "We went for a naturalistic
approach whilst paying particular attention to maintaining the richness of
colour in the flower man allowing him to stand out but not take over. The
tricky part of this grade was making the transitions seamless throughout the
different scenes, which involved key framing.”