The graphic sequence, directed by Mill+ designer William Arnold with original music by Fall On Your Sword, mixes simple colours with striking animated design to create trippy 70’s inspired visuals. With an open brief, Arnold took inspiration from bright colours and graphic patterns to create a truly mesmerizing image sequence using 3D animation rendered out in 2D colours.
William comments, “Our goal was to combine powerful tools that are typically reserved for photo-real visual effects with elements of traditional graphic design. We started by referencing fluid, organic forms: paint dripping, lava lamps, and slime molds. We then tested ways in which we could replicate this organic movement using different pieces of software. We ended up using an interlocking combination of Houdini, C4D, Maya, and Nuke.
Throughout the process, we had one basic rule: animate everything in 3D, but render it out with flat colors. In order to do this, we pushed the software in new and unusual ways. This included a unique combination of particle simulations, procedural shaders, and orthographic cameras. We then took this 3D animation and paired it with grid-based typography and a limited color palette. The resulting effect is something that is playful and straightforward, yet simultaneously too complex for the human mind to create without the help of powerful 3D software.”