Hoova, a room-scale experience for HTC Vive, explores a dark, dystopian future and investigates topics of isolation, dependency and identity in Virtual Reality.
This is one of the first music video experiences of its kind, being both fully immersive and interactive, giving the viewer a chance to engage with the story while hearing the track in a 360-degree spatial, auditory environment.
Directed by The Mill’s Chief Creative Officer Angus Kneale and Executive Creative Director Ben Smith, this piece is also unique in its advanced use of game engine human characters; a notoriously difficult feat in visual effects.
Hoova takes an eerie look into a virtual reality led, isolated dystopian future, wherein each character is part of a frightening cycle in which they become consumed by the VR experience they are witnessing.
Each character seen in the experience was developed in CG using game engine technology. The Mill’s VFX team led by Joji Tsuruga created the game engine characters by using motion capture of live action talent. These characters are striking both in appearance and movement; choreographed to the music and animated to be accurate to the human form down to a single finger.
The Clark ‘Hoova VR Experience’ is available to download for free from the Steam and Oculus online stores.
Agency: Johannes Leonardo Head of Production: Dana May Producer: Dustin Grant Creative Directors: Wes Phelan, Matt Edwards
Production: Mill+ Directors: Angus Kneale, Ben Smith Executive Producer: Ian Bearce Producer: Tia Perkins
Editing Company: The Mill Editor: Leanne Belgiorno
VFX & Design
VFX & Design: The Mill Executive Producers: Boo Wong, Thomas Gibson Producer: Katie Kolombatovich 3D Lead Artist: Joji Tsuruga 3D Artists: Olivier Varteressian, Ren Hsien-Hsu, Tyler Heckman, George Schermer
Sound: Warp Records Artist: Chris Clark Head of Licensing: Will Theakston Head of Marketing and New Projects: Steven Hill Label Manager: James Burton Additional: Derek Kaneko
Music: Apollo Studios Executive Producer: Benedicte Leclere Director of Operations: Laurence Guichandut Additional: Donevan Adams, Francois Belanger, Rene-Pierre Guerrin, Pierre-Hugues Rondeau, Jerry Plotkin, Evan Spear, Renee Anne Masse, Hanna Choi, Justin Goldberg