Mill Producer Duncan Gaman explains, "The Jumbo Washing Wonderland commercial was a really exciting project for our team as the brief was the most technically challenging Comfort ad we have done to date. Ogilvy gave us the brief, 'Bring the Outdoorsy Freshness inside', which was to be realised in CG. The challenge for us was to try and find a way of realistically simulating a huge green towelling piece of fabric that the Comfort Family could pull out from the inside of a washing machine which then transforms into a lush green grass meadow of sunflowers and rolling green hills."
The Mill's technical director Amaan Akraan's adds: "It really came down to a data management, number crunching memory issue. We had to give a cloth-world look to the green towelling and have each blade of grass towel deform correctly to the moving landscape and sway realistically in the outdoor breeze.