Enigma, an ethereal character that represents Lady Gaga’s inner persona, was originally created by The Mill for the release of her Art Pop App in 2014. Enigma now returns alongside Anime Gaga, a new character created by The Mill, in a series of high-octane films that drive the narrative arc of Lady Gaga’s Las Vegas Residency.
The Mill’s Emerging Technology team created the films using a combination of visual effects, motion capture and real-time technology. Lady Gaga’s interactions with Enigma on stage, punctuated with the Interlude films places the Las Vegas Residency show at the intersection of music, art and technology.
Client: Lady Gaga
Producers: Kathleen Heffernan, Stine Moisen
Creative Director: Eli Russell Linnetz
Editorial: The Mill
Editors: Leanne Belgiorno, Katie Colosimo
Emerging Tech: The Mill Executive Producer: Desi Gonzalez Producer: La-Râ Hinckeldeyn Technical Artists: Jimmy Gass, Roberto Costas, Damian Kwiatkowski, Gabriel Kim, Ren Hsien-Hsu Developers: Yash Kapani, Maxwell Elendt
VFX Creative: The Mill
Chief Creative Officer: Angus Kneale
Creative Directors: Rob Petrie, Bowe King
3D Artists: Serguei Kalentchouk, Paul Liaw, James Chan, Lauren Shields, Ryan Federman, Yimo Xu Animators: Jeff Lopez, Jessica Castillo, Navdeep Singh, Anna Cardillo, Nick Johnides Design: Tetsuro Mise, Steven Gaus