Brand Accounts - The Mill

Overview

Global brands that generate high volumes of TV advertising require dedicated resources and service. The Mill has built a dedicated production unit to service agencies and brands, which works in tandem with Beam to deliver finished content around the globe.

Our Brand Accounts team work as a fully integrated brand studio, offering everything from design, direction, animation, visual effects and digital creative, to adaptation, asset management, subtitling and global distribution. With a full-service offering in three of the world's primary advertising centres, we are proud to extend solutions to a marketing challenge delivered with passion, dedication and expediency.

The Mill is committed to providing you with efficiencies whilst protecting the integrity of your brand and improving the quality of your creative output across all channels.

For more information, please contact:
Paul Gardener (London)
paul@themill.com
+44 20 7287 4041

Adam Isidore (New York)
adami@themill.com
+1 212 337 3210

Dedicated Account Management

The Mill's Brand Studios are designed and staffed to service large global agencies and advertisers who want to consolidate their creative, production and distribution processes. To ensure consistency from concept to delivery, our hands-on account management teams are assigned to individual brands and agencies so you have one point of contact and brand manager.

We understand the unique pressures of high-volume, fast turnaround work and can guarantee operator of choice and suite access at short notice. We can also provide you with up-to-date financial data monthly, quarterly and annually tailored to your specific needs.

Asset Creation

We used to think of the finished commercial as 'the asset'. But in practice, everything created for you is an asset; whether a pack-shot, CG car or character. With no up-front dialogue, assets get made and re-made for different media, wasting time and money.

We collaborate at the ideas stage to ensure that we make your asset once and make it well, allowing you to use and re-use it across all channels.

Versioning, Adaptation & Transcreation

The Mill can adapt master elements for use internationally. Our translators ensure that the foreign-language copy is faithful to the original language, is error free and technically accurate. However, this is just the first stage, as a literal translation may not be culturally relevant, have too high a reading speed, and not convey the nuances or humour intended. Our linguists not only supply accurate translations but they also concentrate on style, readability and appropriateness of language. Once adapted, the master can then be replicated in whatever technical format is required for an international market and the chosen media platform.

Approvals by Mill Remote

The Mill's Remote Approvals System allows you to view and approve work-in-progress from the comfort of your Mac or PC. The secure system gives you access to any of our suites at any time.

Hard-of-Hearing Subtitles/Teletext

In the UK, one in six people use subtitles to aid their viewing, which equates to 10.89million people. In order to reach such a large consumer group and to adhere to IPA policy, it is vital that commercials and idents be subtitled. The Mill, through its market-leading subtitling division Adtext, can create high-quality hard-of-hearing subtitles in record time. With full digital integration with all the leading distribution companies, Adtext subtitles eight out of ten commercials that require subtitling for broadcast: approximately 5,000 commercials a year.

Distribution

The Mill delivers content via a fast, secure, global network which gives you complete control. Whatever a broadcaster's requirements, whether terrestrial or online, we can deliver your content to any location, in any format within the time permitted.

From the asset library, your content can be delivered to any screen anywhere in the world and you can re-use it across multiple markets, time and time again. We are a global network that allows you the freedom to play, adapt and download your content for any broadcaster or client.

Asset Management

We can store and manage any asset for you, from a global brand archive, specific project with multiple versions or elements, or a hosting catalogue of your work to date. Your system will be seamlessly integrated into your existing workflow, allowing you to manage your archive your way.

Whatever the level of brand visibility you need, we can customize our system to fit. We recognise the value of your content so provide you with the highest level of security with all assets stored in a secure data-centre.