Summary
It’s here... the hotly anticipated third instalment of Adidas Originals’ Star Wars campaign! Reuniting once again with the team from agency Sid Lee and director Nima Nourizadeh, we have helped put the finishing touches to the hilarious feature length spot that sees Becks hanging out in bar with Han Solo and Obi Wan Kinobi.
The full 2 minute spot is a modern mash-up of the famous cantina
scene in Star Wars featuring several well-known Adidas faces
alongside the likes of C3PO and R2D2. Yet again, director
Nima has masterfully extracted stand-out performances - in
particular from Snoop Dogg and David Beckham whose spot on comic
timing hits the mark perfectly. The ad also features cameos
from Noel Gallagher, Ian Brown, Daft Punk and Franz
Beckenbauer.
Our challenge was to integrate the new characters into the
existing Star Wars footage. After careful pre-shoot planning,
replicas of the original set were built taking particular care to
ensure the dimensions of the bar were exact so that the performers
could realistically interact with the set.
We took these new plates and the Star Wars footage, removed the
original characters and composited the new characters seamlessly
into the original footage. Then we added TV screens featuring
footage of a football match and football memorabilia to the scene
to bring it up to date. Finally, the film was graded by our
colourist Adam Scott to ensure that both the original cinematic
footage and newly shot HD footage matched and the overall effect,
flawless.
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