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Adidas

Derrick Rose - The Bull

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Summary

Derrick Rose Fights Matadors Chicago Bull-Style in adidas ‘The Bull’

Although NBA point guards and matadors do battle at different stadiums, they have more in common than one might assume. And it's the grace and brawn typically propelling their movements that drives agency 180 LA's "The Bull" for adidas. DGA winner Stacy Wall directs this enticingly shot and choreographed spot. It features Chicago Bulls' Derrick Rose debuting his adiZero Rose 2 shoes vs. matadors in Madrid's famous Las Ventas bullring.

180 enlisted The Mill L.A. for Post/FX on "The Bull", which included the 35mm film grade. Head of Telecine Adam Scott says he worked virtually with Stacy Wall, the agency creatives Dave [Horton] and Matt [Woodhams-Roberts] and Editor Paul Watts in London to set the look of the film. They referenced photographs of Jose Tomas, a legendary Spanish bullfighter, that featured imagery strong in contrast and color.

Scott explains, "The original images are very clean as a result of [DP] Joost Van Gelder's work and the colors are very defined and art directed. I retained the captured information and kept the colors separate, so the finished result is deep and contrasty without losing any detail."

"The Bull" was filmed this summer in Madrid on one of the hottest days of the year. Ant Walsham was on set as VFX Supervisor and Lead 2D Artist, while 2D Artist Gareth Parr worked steadfastly with the Mill team in L.A. to turn around 40 shots in two weeks time.

"It was great to collaborate on a high-profile spot like this for 180 and adidas," Parr enthuses. "All the players-from Stacy to Paul to the agency creatives Dave and Matt and producer Natasha [Wellesley]-brought something special to the table. We're pleased 'The Bull' went over so well!"

Credits

Agency

  • Agency: 180 LA
  • Producer: Natasha Wellesley
  • Creative Director: William Gelner, Gavin Milner, Grant Holland
  • Account Director: Chad Bettor, Jerico Cabaysa
  • Copywriter: Dave Horton
    Art Director: Matthew Woodhams- Roberts
    Head of Production: Peter Cline
    Account Manager: Paul Kinsella
    Account Coordinator: Lauren Wax
    Planning Director: Matt Johnson

Production

  • Production Company: Imperial Woodpecker
  • Director: Stacy Wall
  • Executive Producer: Doug Halbert
  • Producer: Mary Livingston
  • Director of Photography: Joost Van Gelder
  • Production Desginer: Pablo Tregebov

Editorial

  • Editing Company: Rock Paper Scissors
  • Editor: Paul Watts
  • Edit Assist: Chris Urmston, Anton Capaldo Smith

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Sue Troyan
  • VFX Producer: Melanie Wickham, Color Producer: LaRue Anderson
  • Shoot Supervisor: Ant Walsham
  • 2D Lead Artists: Ant Walsham
  • 3D Lead Artists: John Leonti
  • 2D Artists: Gareth Parr
  • 3D Artists: Martin Rivera, Meng-Yang Lu, Matt Longwell
  • Colourist: Adam Scott
  • Massive: Edward Hicks
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