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Super Bowl 2013

Audi - Prom

Summary

Giving courage to the brave

Venable, Bell and Partners, the directing duo The Guard Brothers and The Mill LA bring you the thrills of an Audi strong prom.

The Mill's work involved an entire reconstruction of the principal character's eye to make his black eye stand out and look fresh. The team also added flashing colored lights to the inside of the limo, as well as head replacement for the brave boy in several shots.  Clean up work, the addition of traffic lines, along with the removal of debris and bridge joints on the surface roads were completed to give the spot a very smooth look. The team also gave the sleek car some beauty touch ups - because you need to look your best when a camera's pointing at you.

When asked what it was like to work on such a detail oriented spot, 2D Lead Gareth Parr had but one word: "exhilarating." And after watching this beauty for ourselves, we have to agree.

Credits

Agency

  • Agency: Venables, Bell & Partners
  • Producer: Mandi Holdorf
  • Creative Director: Erich Pfeifer and Tyler Hampton
  • Creatives: Matt Miller
  • Account Director: Marcelina Ward

Production

  • Production Company: Smuggler
  • Director: Guard Brothers (Charlie Guard and Thomas Guard)
  • Executive Producer: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman, Laura Thoel
  • Producer: Pete Vitale
  • Director of Photography: Joost Van Gelder

Editorial

  • Editing Company: Cut + Run
  • Editor: Stephen Gandolfi
  • Edit Assist: Sean Stende

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Sue Troyan
  • VFX Producer: Jordan Sharon
  • Shoot Supervisor: Gareth Parr
  • 2D Lead Artists: Gareth Parr
  • 2D Artists: Steve Cokonis
  • Assist: Robert Murdock
  • Art Department: Scott Wilson, Kevin Flores
  • Production Coordinator: Benjamin Sposato
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