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Channel Branding 'Refresh'



The Mill and TCV Network 'Bloomberg' team up for a brand refresh across 6 of its popular shows.

When approached by Nick Whiting, Creative Director at Bloomberg, to create these 6 x 10 second titles sequences we couldn't wait to take on this Channel branding project. Using a mixture of CG techniques 6 new idents were born; one each for First Look, Pulse, Countdown, Last Word, City Central and On The Move. We split the 6 sequences across Maya and C4D, with all of them going into Nuke for the final compositing and here they are side by side for your viewing.  

"Nick had some wonderful ideas on the table" says The Mill's Exec Producer Luke Colson " and the boards and animatics that the Bloomberg team brought to The Mill meant the execution of the project went very smoothly indeed."




  • Agency: Bloomberg
  • Creative Director: Nick Whiting
  • Creatives: Nick Whiting


  • Editing Company: The Mill
  • Editor: Daniel Budin
  • Edit Assist: William Barnett

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Luke Colson
  • VFX Producer: Luke Colson, Duncan Gaman
  • 2D Lead Artists: Cameron Smither
  • 2D Artists: Georgie Ford
  • 3D Artists: Richard Thomas, Sid Harrington-Odedra
  • Motion Graphics: Nils Kloth, Russell Etherington, Peter Dickenson, Chris Homer
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11-14 Windmill Street,
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