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BSkyB Sports: Premier League Title Sequence


Sky Sports kicked off coverage of the new Barclays Premier League season this Saturday (August 15th) with a stunning new stylised animated intro sequence featuring some of the game’s biggest stars.

Designed and directed by Sky Sports Creative Justin Bates, the sequence cleverly blends animated game footage of Arsenal's Theo Walcott, Chelsea's Frank Lampard, Liverpool's Steven Gerrard through seasonal weather and lighting changes, and culminates with Wayne Rooney kicking one of his trademark piles into the back of the net.

Our CG team worked very closely with the Sky Director Justin Bates, to help bring the sequence to life.  One of the most challenging aspects of the spot was the modelling and texturing of the individual players themselves. Tom Bussell, VFX Supervisor and Lead animator says, "Ideally when you're creating famous people it's best if you can laser scan them, however that isn't often possible, so on this occasion our team of character modellers painstakingly built them from photographic reference, and in all honesty this went right to the wire as many of the players have matured or changed their hair from when the photos were taken."

The final composite was then digitally graded in Baselight by Mick Vincent to add the finishing touches to the final film.



  • Agency: BSkyB
  • Producer: Nick Canham, Sarah Cloutier
  • Creatives: Justin Bates


  • Director: Justin Bates

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Lucy Reid
  • Shoot Supervisor: Tom Bussell
  • 3D Lead Artists: Tom Bussell, Douglas Lassance
  • 2D Artists: Darren Christie, Mike Outlaw
  • 3D Artists: Justin Bates, Jordi Bares, Jesus Parra, Gemma Aliaga, Florian Mounie, Jonathan Vuilleman, Alex Hammond, Per Bergstein, Eva-Maria Keuhlmann, Edward Hicks, Tom Blake, Andy Nicholas, David Knight, Ed Shires, Rick Thiele, Sergio Xisto, James Rumbal, James Rogers
  • Matte Painting: Can Yigit Sanalan
  • Motion Graphics: Thomas Champon, Sverker Nordqvist
  • Art Department: Jimmy Kiddell,Ian Wharton
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