Budweiser's iconic Clydesdales make a stellar comeback in this simple, heartfelt spot directed by Bud veteran Jake Scott. The commercial follows a single Clydesdale on her journey to become a fully fledged draught horse and the skill and dedication it takes to get there.
VFX work was minimal and mainly focused on making the downtown
Los Angeles location where the commercial was shot look like the
center of Chicago. Leading up to the shoot, the production teams
eagerly awaited the birth of the foal and were closely monitoring
the pregnancies of no less than five mares at their farm in
Originally the Clydesdale horse was used for logging, hauling
and agriculture. Budweiser began using the breed as a draught horse
shortly after the end of prohibition. Nowadays the classic
Clydesdale is as much part of the Super Bowl as buffalo wings and
foam fingers - no big game day is the same without them!