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Super Bowl 2013

Budweiser - Brotherhood

Summary

Budweiser's iconic Clydesdales make a stellar comeback in this simple, heartfelt spot directed by Bud veteran Jake Scott. The commercial follows a single Clydesdale on her journey to become a fully fledged draught horse and the skill and dedication it takes to get there.

VFX work was minimal and mainly focused on making the downtown Los Angeles location where the commercial was shot look like the center of Chicago. Leading up to the shoot, the production teams eagerly awaited the birth of the foal and were closely monitoring the pregnancies of no less than five mares at their farm in Minnesota.

Originally the Clydesdale horse was used for logging, hauling and agriculture. Budweiser began using the breed as a draught horse shortly after the end of prohibition. Nowadays the classic Clydesdale is as much part of the Super Bowl as buffalo wings and foam fingers - no big game day is the same without them!

Credits

Agency

  • Agency: Anomaly
  • Producer: Winslow Dennis

Production

  • Production Company: RSA Films
  • Director: Jake Scott

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Jo Arghiris
  • VFX Producer: Zu Alkadiri
  • 2D Lead Artists: Danny Morris
  • Colourist: Fergus McCall

project information

Director:

Jake Scott

Agency:

Anomaly

Production Company:

RSA Films

Campaign:

Super Bowl 2013

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