Coca Cola Drinkers get Crazy in EUFA EURO 2012's "Transformations"
What happens when your team is about to win the biggest title of
the Euro Championship League? You go crazy, of course!
Shot in Buenos Aires by Director Andy Fogwill in eight days on
the Alexa, this :90 epic display of VFX for Coca Cola from
Argentine agency Santo and The Mill NY delivers a whopping 97 VFX
shots and ten unique transformations.
"What made this job both challenging and interesting was the
variety of transformations," explains Gavin Wellsman, Lead 2D
Artist. "We did a lot of R&D perfecting these
transformations because we wanted to remain true to the director's
Tracking the bodies of the granny and the CEO was very
difficult. The transitions had to be seamless, so the team did full
body scans of the actors to blend the live action footage with the
"This commercial had more effects than any other I have ever
worked on," continues Wellsman. "This project always kept us on our
toes because one day we would be electrocuting people with a
lightening storm, and the next we were simulating feathers for a