Summary
The Mill and Ogilvy and Mather have teamed up once again for a new Comfort commercial, this time taking us on a trip to a ‘Washing Wonderland’. Directed by our very own Jonathan Vuillemin, this 30-second spot was created at The Mill Clipstone Street by the Comfort Office, marking the successful continuation of our creative partnership with Unliever.
Mill Producer Duncan Gaman explains, "The Jumbo Washing
Wonderland commercial was a really exciting project for our team as
the brief was the most technically challenging Comfort ad we have
done to date. Ogilvy gave us the brief, 'Bring the Outdoorsy
Freshness inside', which was to be realised in CG. The challenge
for us was to try and find a way of realistically simulating a huge
green towelling piece of fabric that the Comfort Family could pull
out from the inside of a washing machine which then transforms into
a lush green grass meadow of sunflowers and rolling green
hills."
The Mill's technical director Amaan Akraan's adds: "It
really came down to a data management, number crunching memory
issue. We had to give a cloth-world look to the green
towelling and have each blade of grass towel deform correctly to
the moving landscape and sway realistically in the outdoor
breeze.
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