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Comfort

Washing Wonderland

Summary

The Mill and Ogilvy and Mather have teamed up once again for a new Comfort commercial, this time taking us on a trip to a ‘Washing Wonderland’. Directed by our very own Jonathan Vuillemin, this 30-second spot was created at The Mill Clipstone Street by the Comfort Office, marking the successful continuation of our creative partnership with Unliever.

Mill Producer Duncan Gaman explains, "The Jumbo Washing Wonderland commercial was a really exciting project for our team as the brief was the most technically challenging Comfort ad we have done to date. Ogilvy gave us the brief, 'Bring the Outdoorsy Freshness inside', which was to be realised in CG. The challenge for us was to try and find a way of realistically simulating a huge green towelling piece of fabric that the Comfort Family could pull out from the inside of a washing machine which then transforms into a lush green grass meadow of sunflowers and rolling green hills."

The Mill's technical director Amaan Akraan's adds:  "It really came down to a data management, number crunching memory issue.  We had to give a cloth-world look to the green towelling and have each blade of grass towel deform correctly to the moving landscape and sway realistically in the outdoor breeze.

Credits

Agency

  • Agency: Ogilvy And Mather
  • Producer: Sharon Young
  • Creative Director: Alasdair Graham
  • Creatives: Will Marsden, Jordan Down
  • Account Director: Leah Walsh

Production

  • Production Company: The Mill
  • Director: Jonathan Vuillemin
  • Executive Producer: Alex Webster
  • Producer: Denise Flavell, Laetitia Beaujard-Ramoo, Duncan Gaman

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • 2D Lead Artists: Henning Glabbart, Benjamin Perrot
  • 3D Lead Artists: Jonathan Vuillemin, Douglas Lassance, Jacob Gonzalez, Amaan Akram, Antonio Carranza, David Knight, Gemma Aliaga, Rodrigo Torres
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