The Freedom of Movement
In this spot for Diesel Jogg Jeans, dancers are
popping and tutting to the sounds of Azealia Banks', "ATM
Jam", dressed head to toe and waist to toe, respectively, in denim.
The Mill teamed up with Director, Tim Richardson, to color grade
and conform this spot, where dancers show the agility of the jersey
and denim design.
Sal Malfitano, Colorist said "This piece was all
about the dancers and their amazing moves. Tim and I decided on a
cyan/green and light peachy/pink palette to keep things interesting
and new. It worked just right for the spot."
Director Tim Richardson added "I saw Jogg Jeans as a
purely physical film. A hyper-visual
expression of freedom of movement. Both sensual and
radical - the dancers literally embody the product
and its unique flexibility."