Summary
The Mill, Gorgeous, AMV and Diageo deliver Guinness' 'Cloud', the first film in their new creative campaign 'Made Of More'
Teaming up with the creatives at AMV and production company
Gorgeous The Mill's team worked closely with director Peter
Thwaites to create 'Cloud', the first film of Guinness' new 'Made
Of More' Campaign. The spot follows the extraordinary journey of a
rather unusual CG cloud that like Guinness is 'Made Of More'.
The Mill was brought in at a very early stage to help develop the
cloud as the central character in this uplifting story. "We were
approached by Olly at AMV back in February with the script for
'Cloud', and straight away we knew it would be a stand out piece of
work for the year. As soon as Peter came on board we worked closely
with him on concept frames, which helped us create the character of
the cloud. Realistic clouds are one of the most difficult elements
to achieve in CG and being involved from the beginning allowed us
to really dedicate ourselves to the project. We were able to get
started with RnD prior to the shoot in Johannesburg and then once
there was an offline we helped Peter and the agency block out the
shots."
The clever cloud interacts with the world around it, flying over
skyscrapers and in between buildings and is the result of a very
controlled workflow across Mill departments' says The Mill's
colourist on the project Seamus O'Kane. "This allowed myself and
Peter to fineness a grade which could be viewed by the 2D and 3D
teams but remained apart from the intensive compositing and
character animation process. As a result, the final application of
grade to the finished files became a seamless process despite the
delicate balance of character and background. A beautiful result
all around."
Being involved in another eye catching project for Guinness and
AMV was a treat for The Mill, and generating the photo real CG
clouds for this new campaign marks another milestone in
collaborations together.
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