What would you do to make the final?
The Mill once again collaborated with the W+K Amsterdam team and
director Fredrik Bond to create the next installment of the
Heineken campaign, with this spot promising to be as epic as the
The spot follows our suave James Bond-esque protagonist as he
travels across South America with the goal of reaching the World
Cup final. He encounters a range of people, wowing them all on his
journey and blagging his way out of tricky situations; whilst all
the time maintaining his cool, finally landing back in England in
time for the final.
Our team worked with Fredrik to come up with a different take on
the idea of travelling across the globe. In keeping with the epic
nature of the spot, a huge amount of work went into the final shot
which shows a packed out football stadium.
"It was a real pleasure to work with Fredrik and the W+K team
again," comments lead 2D artist Jay Bandlish."There were a few
scenes that we worked on to help our man of the world look that
extra bit cool. The radish sequence in the border crossing, the
football sequence and a helicopter landing outside the stadium were
particular areas of focus."