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Road to the Final


What would you do to make the final?

The Mill once again collaborated with the W+K Amsterdam team and director Fredrik Bond to create the next installment of the Heineken campaign, with this spot promising to be as epic as the last.

The spot follows our suave James Bond-esque protagonist as he travels across South America with the goal of reaching the World Cup final. He encounters a range of people, wowing them all on his journey and blagging his way out of tricky situations; whilst all the time maintaining his cool, finally landing back in England in time for the final.

Our team worked with Fredrik to come up with a different take on the idea of travelling across the globe. In keeping with the epic nature of the spot, a huge amount of work went into the final shot which shows a packed out football stadium.

"It was a real pleasure to work with Fredrik and the W+K team again," comments lead 2D artist Jay Bandlish."There were a few scenes that we worked on to help our man of the world look that extra bit cool. The radish sequence in the border crossing, the football sequence and a helicopter landing outside the stadium were particular areas of focus."




  • Agency: Weiden + Kennedy Amsterdam
  • Producer: Jaime Tan
  • Creative Director: Mark Bernath and Eric Quennoy
  • Account Director: Jorge Fesser
  • Copywriter: Zach Watkins
    Art Director: Craig Williams
    Associate Post Producer: Javier Perroud


  • Production Company: Sonny London
  • Director: Fredrik Bond
  • Executive Producer: Helen Kenny
  • Producer: Alicia Richards
  • Director of Photography: Roman Vasyanov
  • Bumper Director: Nick Rutter


  • Editing Company: Marshal Street Editors
  • Editor: Tim Thornton Allen
  • Edit Assist: Phil Hignett, Patric Ryan

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Paul Schleicher, Luis Martin
  • 2D Lead Artists: Jay Bandlish
  • 3D Lead Artists: David Lawson
  • 2D Artists: James Pratt, Zoe Cassey-Hayes, Emma White
  • 3D Artists: James Mulholland, Nico Domarego, Ed Hicks, Dan Moore, Adam Darrah, Joakim Riedinger, Jacob Gonzales, Ciaran Moloney, Max Puentes Rivera, Andreas Greichen
  • Assist: Siro Valente, Douglas Haynes, Andrew Curtis
  • Matte Painting: Nathan McKenna, Kieran Belshaw, Jiyoung Lee, Aurelien Ronceray
  • Motion Graphics: Shaun Leon-Williams
  • Colourist: Aubrey Woodiwiss, Luke Morrison

project information


Fredrik Bond


Weiden + Kennedy Amsterdam

Production Company:

Sonny London

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