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The Date


The Mill has collaborated once again with 'The Entrance' team of Wieden+Kennedy Amsterdam and director Fredrik Bond to create VFX on 'The Date' - the eagerly-awaited follow up film from its global 'Open Your World' campaign for Heineken®. We are also pleased to introduce the hilarious 'Legendary Making of the Date', which premiered on Heineken's YouTube channel and Facebook page.

Shot on location in London, this beautifully crafted high energy story follows a new Heineken® legend as he woos his stunning date on an epic journey - a glamorous tribute to all magical dates and legendary night-outs.

The Mill team worked closely with the team at W+K Amsterdam to create the seamless VFX and the shoot was pre-visualised to help director Fredrik Bond plan the ever-moving camera.  Both the TVC and Making Of were shot at the same time which kept our shoot supervisors, Jay Bandlish and David Lawson busy.

Our key challenges included the eels which were shot on set as reference and then modelled, rigged and animated by the 3D team.  Lead 2D artist Jay also worked with W+K and Fredrik to composite, clean-up and enhance the environment before Adam Scott applied a careful grade to ensure Heineken's distinctive look was achieved. Finally, we did some global adaptation work creating two types of bottles and pints accomplished with 2D comping and 3D.

"This was a great opportunity to continue working with W+K and Fredrik on this tremendously successful campaign," said VFX Producer Paul Schleicher. "As well as the main commercial, we worked on the Making Of and music video. The work our 3D team did looks amazing - it was a truly legendary project!"



  • Agency: Wieden + Kennedy Amsterdam
  • Producer: Tony Stearns
  • Creative Director: Eric Quennoy, Mark Bernarth
  • Copywriter: Richard Hoard, Art Director: Alvaro Sotomayor


  • Production Company: Sonny
  • Director: Fredrik Bond
  • Executive Producer: Helen Kenny
  • Producer: Alicia Bernard
  • Director of Photography: Mattias Montero


  • Editing Company: Marshall Street
  • Editor: Tim Thornton-Allen

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Paul Schleicher
  • Shoot Supervisor: Jay Bandlish, David Lawson
  • 3D Lead Artists: David Lawson
  • 2D Artists: Jay Bandlish
  • 3D Artists: Chris McDonald David Hempstead Adam Droy Keith Ribbons Jessica Soderstrom Sergio Xisto Oscar Medina Alexandre Belbari Carlos Fraiha Guillaume Poitel
  • Matte Painting: Harry Wormald
  • Colourist: Adam Scott
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