In this new spot for Mercedes-Benz, The Mill and Merkley + Partners created a spot to light up the holiday season.
In "Luminaries" it was important that the lanterns
felt natural and each and every one of them appeared to be placed
by hand. In camera, the team managed to have close to five hundred
candle bags, but thousands were needed in the finished spot
reaching out into the distant hills, snaking around up into the
"This was a great example of 2D and 3D working in
synch and with CG placing lanterns along the hand-drawn path that
we designed, the result was beautiful," said Senior Compositor
Danny Morris. The floating lanterns were shot using the second unit
Alexa camera and composited in Flame. With matte painting work for
the skies and far backgrounds, the light from the bags in
combination with the night sky was the perfect color palette to
make a classic Mercedes-Benz holiday commercial to follow in the
footsteps of past winter event spots for the brand.
"It was really great to get the team back together
and we were excited to work with Chris Landi and Chris Ott again,"
said Senior Compositor and Joint Head of 2D, Gavin