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Mercedes

Movement To Mercedes

Summary

Generate these kinds of forces and you’ve got to know how to control them. The Mill certainly harnesses the power of its visual effects in this commercial. Made for agency CDD, it elegantly equates the superior performance of a Mercedes-Benz car with the physical perfection of superb athletes in motion.

Mill Flame artist Jason Watts and 3D animator Russell Tickner attended shoots in Spain and Germany with director Ivan Bird of Serious Pictures, and worked closely with CDD art director Walter Campbell to research and develop motion waves to mimic and trace the fluid patterns of movement of the athletes and cars.

Scenes of the athletes performing their sport or gymnastic routine are intercut with footage of the cars giving powerfully smooth performances in all weathers. Mill 3D's Jan Walter designed software to create the vapour-trail traces of their movements, which were either plotted out by hand or driven by a mathematical equation, called a fractal.

Credits

Agency

  • Agency: CDD
  • Producer: Natalie Bright
  • Creatives: Walter Campbell

Production

  • Production Company: Serious Pictures
  • Director: Ivan Bird
  • Producer: Donnie Masters

Editorial

  • Editor: Rick Russell

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Liz Browne
  • 2D Artists: Jason Watts, Steve Murgatroyd, Richard Roberts, Neil Davies, Edwin So, Dave Birkhill, James Corden, Phil Oldham, Adam Grint, Matt Clarke
  • 3D Artists: Russell Tickner, Rob Petrie, Jan Walter, Andrew Proctor, Jordi Bares
  • Colourist: Adam Scott
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Tel: +44 20 7287 4041

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