AMV show us the emotive power that comes with sound in this latest spot for Mercedes
Tom Tagholm directed this new spot for Mercedes which explores
how sound can incite a range of emotions. It features a driver
fitted with an LED suit that indicates his emotional response to
sounds, with each emotion causing different light patterns on the
LED panels. Through-out the film he is played various evocative
sounds such as a baby giggling, crashing waves, Sting Ray and the
sound of the new Mercedes-Benz E 63 AMG engine. Each emotional
response causes the suit to light up in a different way. All of
these audio visuals then come together in a climactic mash up
backed by Tinie Tempa's 'Pass Out', as we see the driver's suit
light up in full when he revs the engine of his Mercedes.
The Mill collaborated with AMV and Blink to enhance the in-camera
LED light patterns with luminosity and lens flares which helped to
exaggerate the emotional response to the audio heard by the driver.
This was carefully crafted in Flame by Pete Rypstra with the help
of Brad Wood and then expertly graded by Seamus O'Kane. The film is
complimented by an
online site created by AMV & B-Reel which allows the web
user to create their own Mercedes mash up complete with Tiny Tempah
and Sting Ray clips.