MTV 2013 Video Music Awards
The Mill+ team designed, directed and executed
original concept for the MTV 2013 Video Music Awards' graphics
and title package, presented live from Barclays Center, Brooklyn.
Led by Christopher Palazzo, Mario Stipinovich, and Bryce
Wymer, the New York-based team had the unique chance to control
every aspect of the show's visual identity including
logo development, live action content, design, and
The concept was drawn off the KAWS moon man and its
environmental reflections - illuminating a side of Brooklyn
that's both beautiful and toxic simultaneously. Imagine if the
Moonman stood up and took a stroll through Brooklyn. It would
reflect a warped and stretched view of everything around it,
giving us a beautiful, trippy, melted look at Brooklyn and its
many unique people. Footage was captured in both a run-and-gun
style to illustrate Brooklyn's people and happenings. More planned
shoots were captured using a Red EPIC, including 180 degree
skylines, time lapse streets and more.
Those moments were paired with a clean, modern,
energetic typographic system and some field-captured sound design.
The result was an unexpected homage to the early, experimental
days of MTV which still felt fresh; rooted in the here and now.
Chris Palazzo, Creative Director said "It was an
incredible chance to create every detail of something so highly
visible and such a huge part of pop culture. Having the creative
reigns taken off is a rare opportunity that only a client like MTV
can provide. We can't wait to see which artists love how we've
redesigned their names and which ones are left puzzled."