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Newcastle

Miners

Summary

Ivan Zacharias, Droga 5 and The Mill Serve Up A Little Straight Talk

Quite often ads don't tell the whole truth, or twist the truth to their benefit. But when you're a beer from Newcastle, England, where the people are always direct and honest, you do things a little different.

 You tell it like it is.

 No Bollocks is a multi-spot campaign directed by Ivan Zacharias. In these commercials, Newcastle aims to poke fun at everything most beer companies hold sacred. It's heritage, its founder, hometown and brewing process are all fair game, as is the entire beer industry at large.

 Newcastle Brown Ale is proud of it's history and "Miners" is an homage to its humble roots.  The Mill's Lead 2D Artist, Gavin Wellsman, used various techniques in Flame to create a 1927 newsreel feel. Though it was shot in 2012 on the Alexa HD, this spot looks like it could easily be from an old archive.

 The deceptively simple campaign gives an honest look at the city Newcastle Brown Ale calls home. It's beer advertising without all the frills that usually comes with beer advertising.

And that's No Bollocks.

Credits

Agency

  • Agency: Droga 5
  • Producer: Sally Ann Dale, Ben Davies
  • Creative Director: Ted Royer, Nik Studzinski
  • Creatives: Kevin Brady, Scott Bell and Dan Treichel
  • Account Director: Nick Phelps

Production

  • Production Company: Smuggler
  • Director: Ivan Zacharias
  • Executive Producer: Allison Kunzman
  • Producer: Nick Landon
  • Director of Photography: Jan Velicky

Editorial

  • Editing Company: Robota
  • Editor: Filip Malasek

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Rachel Stones
  • 2D Lead Artists: Gavin Wellsman
  • Assist: Randal Krueger
  • Colourist: Fergus McCall
  • Assistant Colourist: DJ Miranda

project information

Director:

Ivan Zacharias

Agency:

Droga 5

Production Company:

Smuggler

Campaign:

No Bollocks

Also in this campaign

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13:9:44

London

11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

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New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

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Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

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Chicago

54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

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