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Ivan Zacharias, Droga 5 and The Mill Serve Up A Little Straight Talk

Quite often ads don't tell the whole truth, or twist the truth to their benefit. But when you're a beer from Newcastle, England, where the people are always direct and honest, you do things a little different.

 You tell it like it is.

 No Bollocks is a multi-spot campaign directed by Ivan Zacharias. In these commercials, Newcastle aims to poke fun at everything most beer companies hold sacred. It's heritage, its founder, hometown and brewing process are all fair game, as is the entire beer industry at large.

 Newcastle Brown Ale is proud of it's history and "Miners" is an homage to its humble roots.  The Mill's Lead 2D Artist, Gavin Wellsman, used various techniques in Flame to create a 1927 newsreel feel. Though it was shot in 2012 on the Alexa HD, this spot looks like it could easily be from an old archive.

 The deceptively simple campaign gives an honest look at the city Newcastle Brown Ale calls home. It's beer advertising without all the frills that usually comes with beer advertising.

And that's No Bollocks.



  • Agency: Droga 5
  • Producer: Sally Ann Dale, Ben Davies
  • Creative Director: Ted Royer, Nik Studzinski
  • Creatives: Kevin Brady, Scott Bell and Dan Treichel
  • Account Director: Nick Phelps


  • Production Company: Smuggler
  • Director: Ivan Zacharias
  • Executive Producer: Allison Kunzman
  • Producer: Nick Landon
  • Director of Photography: Jan Velicky


  • Editing Company: Robota
  • Editor: Filip Malasek

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Rachel Stones
  • 2D Lead Artists: Gavin Wellsman
  • Assist: Randal Krueger
  • Colourist: Fergus McCall
  • Assistant Colourist: DJ Miranda

project information


Ivan Zacharias


Droga 5

Production Company:



No Bollocks

Also in this campaign

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