Summary
Jordan ‘Airborne’ is a Slam Dunk
Do you believe Dwayne Wade can fly? In the latest spot
from director Ringan Ledwidge and W+K New York, with VFX by The
Mill NY, the Miami Heat star gets some serious air in his
Jordans!
Since a large majority of The Mill's assignment was to fill the
empty stadium, the team got as much in-camera footage as possible
for the crowd plates to preserve the electricity that only a live
crowd can generate. The Mill NY's Lead 2D Artist Iwan Zwarts
explains, "All of the foreground action had to be matted to build
in the crowd plates behind the players, and we also made sure that
we could track all three cameras that were rolling that day."
The team also wanted to utilize as much of the real,
studio-built ramp footage in the finished spot as they could. When
the brief called for a change of shape, our 3D artists Emily Meger
and Naotaka Minimi built and textured a CG model of the ramp so the
actual footage could be projected on to it.
"Working with the accomplished people on this project was a great
experience," says Zwarts. "From Ringan to the agency's team,
everybody was on the same page creatively. It's not everyday that
one gets to work on a spot that doesn't actually feel like
work!"
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