Ultimate Unveiling: The Art of Intrigue
In a city like Los Angeles, cars are just as big of celebrities
as people. Directed by Stylewar, this 'Nissan Unveiling' spot by
TBWA\Chiat\Day, places the company's premiering vehicles on every
car's dream red carpet - the road - with a twist. Draped in
entirely CG red cloth, five of Nissan's new 2013 models redefine
the art of seduction. VFX by The Mill L.A.
"The spot showcases vehicles which have not been revealed or even
been built yet, which was a true creative challenge" shares 3D Lead
Artist Josh Hatton at The Mill L.A. "The idea was to cover the cars
in luxurious red silk allowing us to create intrigue without
actually showing too much."
The mystery weaved into the storyline and the elegance of the
execution creates a masterful spot in which the cars become real