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BRAND / Unveiling


Ultimate Unveiling: The Art of Intrigue

In a city like Los Angeles, cars are just as big of celebrities as people. Directed by Stylewar, this 'Nissan Unveiling' spot by TBWA\Chiat\Day, places the company's premiering vehicles on every car's dream red carpet - the road - with a twist. Draped in entirely CG red cloth, five of Nissan's new 2013 models redefine the art of seduction. VFX by The Mill L.A.

"The spot showcases vehicles which have not been revealed or even been built yet, which was a true creative challenge" shares 3D Lead Artist Josh Hatton at The Mill L.A. "The idea was to cover the cars in luxurious red silk allowing us to create intrigue without actually showing too much."  

The mystery weaved into the storyline and the elegance of the execution creates a masterful spot in which the cars become real characters.



  • Agency: TBWA\Chiat\Day
  • Producer: Elaine Hinton (Executive Producer), Chris Spencer (Producer)
  • Creative Director: Tito Melega, Karl Dunn
  • Account Director: Bonnie Schwartz
  • Management Supervisor: James Aardahl
    Account Supervisor: Liz Lefler


  • Production Company: Smuggler
  • Director: Stylewar
  • Executive Producer: Laura Thoel
  • Producer: Jeff McDougall
  • Director of Photography: Joost Van Gelder


  • Editing Company: Venice Beach Editorial
  • Editor: Greg Young
  • Edit Assist: Neil Jariwala

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Sue Troyan
  • VFX Producer: Angelo Mazzamuto
  • Shoot Supervisor: Josh Hatton (3D), Adrian Hurley (2D)
  • Creative Director: Robert Sethi
  • 2D Lead Artists: Ant Walsham
  • 3D Lead Artists: Josh Hatton
  • 2D Artists: Gareth Parr, Narbeh Mardirossian
  • 3D Artists: Tim Hamilton, Martin Furness, Christian Andersson, Jason Jansky, Jonathan Wood, Joe Henke, Meng Yang Lu, Adrien Flanquart
  • Production Coordinator: Mary Melendez
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