Check out the Mill on:

Orbit

Polo

Summary

The Mill Chicago delivers the next installment of Energy BBDO's "Don't Let Food Hang Around" campaign for Orbit

Collaborating with the creative team at  Energy BBDO and Recommended Media's Chris Woods, The Mill's team created  "Polo" and 'Heights", two new spots for Orbit.

"Getting involved early in the process was key," says Mill VFX producer Andrew Sommerville. "After working out the initial tests with the Legacy Effects crew and arriving at a range of scale factors for each character, we worked with the production company to find the best way to capture each character while giving Chris the utmost freedom to focus on the performances and minimizing the setups. In the end, each character is a mixture of resolutions from an oversized digital negative, which still allowed Energy BBDO all the flexibility needed when we got the footage back to The Mill."
 
Jared Yeater, Executive Producer at The Mill Chicago says, "The Mill and Energy BBDO have a long partnership within the Wrigley's realm. It was our intention from the start to honor this history and provide the absolute highest level of visual effects. Energy BBDO lead the exploration for each character throughout pre-production, editorial, grade and Flame, and helped us extract the best and most memorable Wrigley's performances yet."
 

Credits

Agency

  • Agency: Energy BBDO
  • Producer: Kevin James
  • Creatives: Miller Jones, Aaron Pendleton
  • Executive Producer: John Pratt

Production

  • Production Company: Recommended Media

Editorial

  • Editing Company: The White House
  • Editor: Carlos Lowenstein
  • Edit Assist: Kenan Legg

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • Executive Producer: Jared Yeater
  • VFX Producer: Andrew Sommerville
  • Shoot Supervisor: Phil Crowe/ Iwan Zwarts
  • 2D Lead Artists: Randy McEntee
  • 2D Artists: Dusty Diller, Melissa Graff
  • Colourist: Adam Scott
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London

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Tel: +44 20 7287 4041

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New York, NY, 10013

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Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

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