Check out the Mill on:




RSPB embarks on its first ever TV ad campaign to encourage the nation to build habitats for wildlife

In this charming spot, created by Royle Productions and director Charlie Crane, we see a bird struggling to find somewhere to live in a stark and inhospitable city until a young girl starts to build home-made habitats in her back garden. The ad aims to show how people can improve their gardens and provide homes for small species such as hedgehogs, birds and squirrels. The ad introduces the "Giving nature a home" strapline, which has been incorporated into the RSPB's logo, replacing "A million voices for nature".

Mill Producer Luis Martin comments, "It was great teaming up with Royle Productions again. Our matte painting team added a more urban feel to the initial shots, giving the rest of the film a bigger impact. We decided to add a natural grade to keep it in theme with nature and wildlife, as well as to compliment the beautiful shooting style."



  • Agency: Royle Productions
  • Producer: Kristin Armstrong


  • Production Company: Knucklehead
  • Director: Charlie Crane


  • Editing Company: Cut + Run

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Luis Martin
  • Shoot Supervisor: Adam Grint
  • 2D Lead Artists: Ben Turner
  • 2D Artists: Matthew Clarke, Richard Greenwood, David Wishart
  • Assist: Alex Candlish
  • Colourist: Aubrey Woodiwiss

project information


Charlie Crane


Royle Productions

Production Company:


Email to a friend Separate multiple emails with a comma


11-14 Windmill Street,
London, W1T 2JG

Tel: +44 20 7287 4041

Google maps

New York

451 Broadway, 4th/5th/6th Floor,
New York, NY, 10013

Tel: +1 212 337 3210
Fax: +1 646 432 8958

Google maps

Los Angeles

3233 S. La Cienega Blvd,
Los Angeles, CA, 90016

Tel: +1 310 566 3111
Fax: +1 310 566 3144

Google maps


54 West Hubbard Street, Suite 502,
Chicago, IL, 60654

Tel: +1 312 605 8900
Fax: +1 312 822 0882

Google maps