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Samsung

Unleash Your Fingers: Next Generation

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Summary

The Mill helps you to Unleash Your Fingers for the Next Generation

Unleash Your Fingers: Next Generation is by agency Heaven and production company Unit 9 made for Samsung Mobile France.

To celebrate the launch of the Samsung Galaxy S III in France, Samsung has brought back JayFunk (and Joey Daniels) to create the majorly anticipated sequel to the 2011 YouTube hit "Unleash Your Fingers". This time we have new and impressive choreography from the finger dancing star as well as some surprises.  Music was by Justice with the track 'Helix'.

Luke Colson, Head of Mill Studio explains the work "We were delighted to team up with Anrick and the UNIT 9 guys again and after our success together with the Converse Launch project, we knew that this was going to be something really worth throwing everything at.

"We had a lot to live up to after the first of the Samsung Unleash spots racked up several Millions of You Tube hits, and after two months of hard graft and late nights, we are all really excited with the results.

"After attending the shoot and then receiving the edit, we set about tracking every single frame of every shot while also turning our attention to the design of each of the guy's graphical 'power'. Once tracked, we began animating and comping each scene using After FX and Cinema 4D."

"We love the finished results, and think that this film will give the first a real run for its money!"

Credits

Agency

  • Agency: Heaven

  • CREATIVE DIRECTOR:
    Arthur Kannas

    CREATIVE:
    Simon Loizeau

    ACCOUNT DIRECTOR:
    Karine Spencer

Production

  • Production Company: Holster Studios

  • DIGITAL PRODUCTION:
    Unit 9

    DIRECTOR:
    Anrick Bregman

    EXECUTIVE PRODUCER:
    Jon Stopp

    PRODUCER:
    Michelle Craig

Post-Production / VFX

  • Post-Production / VFX Company: The Mill

  • EXECUTIVE PRODUCER
    Luke Colson

    VFX PRODUCER
    Carl Phillips

    SHOOT SUPERVISORS
    Nils Kloth

    2D LEAD ARTIST
    Nils Kloth

    3D LEAD ARTIST
    Oliver Harris

    ART DIRECTION
    Adam Brandon

    3D ARTISTS
    Oliver Harris, Tom Robinson, Russell Etheridge, James Mulholland, Elizabeth Mitchell

    NUKE
    Hugo Guerra, Patrick Altmaier, Gianluca Di Marco

    MOTION GRAPHICS
    Nils Kloth, Oliver Harris, Henry Foreman, Tom Robinson, Shaun Leong-Williams, Bob Wolf, Ashley Tyas

    COLOURIST
    Luke Morrison
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