The Mill helps you to Unleash Your Fingers for the Next Generation
Unleash Your Fingers: Next Generation is by agency Heaven and
production company Unit 9 made for Samsung Mobile France.
To celebrate the launch of the Samsung Galaxy S III in France,
Samsung has brought back JayFunk (and Joey Daniels) to create the
majorly anticipated sequel to the 2011 YouTube hit "Unleash Your
Fingers". This time we have new and impressive choreography from
the finger dancing star as well as some surprises. Music was
by Justice with the track 'Helix'.
Luke Colson, Head of Mill Studio explains the work "We were
delighted to team up with Anrick and the UNIT 9 guys again and
after our success together with the Converse Launch project, we
knew that this was going to be something really worth throwing
"We had a lot to live up to after the first of the Samsung
Unleash spots racked up several Millions of You Tube hits, and
after two months of hard graft and late nights, we are all really
excited with the results.
"After attending the shoot and then receiving the edit, we set
about tracking every single frame of every shot while also turning
our attention to the design of each of the guy's graphical 'power'.
Once tracked, we began animating and comping each scene using After
FX and Cinema 4D."
"We love the finished results, and think that this film will
give the first a real run for its money!"