We are really pleased to be collaborating again with WCRS and working Independent director Philippe Andre on the next instalment of the Santander campaign entitled ‘Bridge'. The spot features F1 Champion Lewis Hamilton but this time on a construction site for a very special bridge.
Our bridge is made out of larger than life, bright red
children's building blocks. In fact, everywhere you look,
truck loads are being delivered whilst cranes are lifting and
moving the huge red bricks in to position, with pillars of red
bricks surrounded by scaffolding as the bridge is
Aidan Gibbons who led our 3D team tells us, "For us, one of the
most exciting and challenging aspects of the job was the design and
building of the bridge itself. We worked very closely alongside our
matte painter, Dave Gibbons, director Philippe and the agency
creatives Simon and Jo, to create something that was modern, but
that was also mmediately recognizable from any angle as a large
structure made of red building blocks."
Pete Rypstra our lead Flame recounts, "Philippe was fantastic to
work with on the shoot and used as many of his art department's
real red building blocks as he could, which gave us a great
reference and helped create the realistic feel of the bridge when
mixed with the CG."