StyleWar Brings Chaos to the Streets of Toronto in “Chase”
Just because our neighbors to the North don't have skin in the
game doesn't mean they don't want to be a part of the action.
In Shaw's Super Bowl spot for the Canadian market, "Chase," from
BBDO Toronto and director StyleWar, couch surfers get a front row
seat--literally--in an action-packed car chase.
Getaway cars, motorcycles and unmarked police vehicles blast
through a maze of orange cones, factory warehouses and even a
construction ramp-cum-jump, complete with TV-viewer in tow.
Kids, don't try this with your own couches!
Led by Art Directors Bowe King and Emmett Dzieza, a team of
designers created the graphics system for the end tags that were
used in "Chase" and all of Shaw's ads. Matt Wilmshurst lead the
charge in 2D with basic clean up.