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StyleWar Brings Chaos to the Streets of Toronto in “Chase”

Just because our neighbors to the North don't have skin in the game doesn't mean they don't want to be a part of the action.  In Shaw's Super Bowl spot for the Canadian market, "Chase," from BBDO Toronto and director StyleWar, couch surfers get a front row seat--literally--in an action-packed car chase.

Getaway cars, motorcycles and unmarked police vehicles blast through a maze of orange cones, factory warehouses and even a construction ramp-cum-jump, complete with TV-viewer in tow.  Kids, don't try this with your own couches!

Led by Art Directors Bowe King and Emmett Dzieza, a team of designers created the graphics system for the end tags that were used in "Chase" and all of Shaw's ads. Matt Wilmshurst lead the charge in 2D with basic clean up.



  • Agency: BBDO Toronto
  • Producer: Dena Thompson
  • Creative Director: Carlos Moreno, Peter Ignazi, Micheal Clowater
  • Creatives: Art Director: Jaimes Zentil; Copywriter: Craig McIntosh
  • Account Director: Olivia Mendez


  • Production Company: Softcitizen/Smuggler
  • Record Company: Human Worldwide
  • Director: STYLEWAR
  • Producer: Helen Hollien
  • Director of Photography: Oliver Wood
  • Studio: Heard City


  • Editing Company: General Editorial
  • Editor: Noak Herzog

Post-Production / VFX

  • Post-Production / VFX Company: The Mill
  • VFX Producer: Jared Yeater
  • Shoot Supervisor: Adrian Hurley
  • Creative Director: Art Director: Bowe King
  • 2D Artists: Matt Wilmshurst
  • Designer: Goran Krstic
    Animator:Tonya Smay

project information




BBDO Toronto

Production Company:



Super Bowl 2012

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