Every Fairytale Has a Happy Ending... or Great Titles
Roth Films and Universal Pictures bring a favorite tale to the
big screen with bold choices and a twist. "Snow White and the
Huntsman" (SWATH) directed by Rupert Sanders shows a new side of
good and evil and everything in between. Film titles design and VFX
by The Mill L.A.
In SWATH the main title sequence lives at the end of the movie
instead of the beginning, a strong creative choice by Sanders. The
camera holds a 'magnifying glass' to the details of the characters
and Coleen Atwood's costumes, so integral to the look of the film.
The story comes to life in a new and captivating way punctuated by
music fromFlorence+ The Machine.
"The 'Snow White and the Huntsman' titles are a real statement
of intent for Design at The Mill," shares The Mill L.A. Executive
Producer Stephen Venning. "While The Mill is known for high-end
VFX, this is a true first for the team in designing, directing and
creating a major movie title sequence from start to finish. This is
an exciting new direction for our company."
A custom font namedRavenna(after the Evil Queen) designed by The
Mill, encapsulates a classic feel while boasting a contemporary and
sharp look to match the multifaceted character and her intriguing
Abstract imagery combines with a hyper-real action sequence as
viewers find themselves deep inside the epic battle between good