Brief
We were tasked with developing a VR game for Gatorade that was fun, active and demonstrated the damaging effects dehydration can have on athletic performance.
Approach
Developed in Unity, we worked meticulously to create every aspect of the game from the education and stadium environments, graphics and gameplay assets, including Peyton Manning himself who was volumetrically captured on the Microsoft Holostage.
Impact
Athletes meet their new coach, Peyton Manning, for a quick tutorial before traveling inside the human body to see the physiological effects of dehydration first-hand. Then it’s game time on the gridiron, as athletes work to complete various levels of passing challenges whilst avoiding oncoming defensive players. Beat The Blitz traveled to football camps around the US with Gatorade, educating young players on the importance of hydration and athletic performance.